Izze Sparkling Juice

I’m used to doing products that are more dark and moody. Izze Sparkling Juice was something different that made me think. Looking at their website their ads are bright and colorful. They use a ton of fruit as well. I wanted to create something that would be on-brand for Izze Sparkling Juice. I decided to buy a grapefruit and cut it up to have it in my picture. I used simple lighting to light up the entire product evenly. Again, I wanted to stay on brand. I was planning on cutting both the glass bottle as well as the fruit out and put a solid color in the background. I decided to change the blending mode of that solid color. It turned out perfect but I was missing something. I decided to go back and spray the glass bottle with water to give it a refreshing look.