Reign Energy Drink

I wanted to create something that stood out and was eye-catching. I decided to shoot a Reign Energy Drink. This flavor is red dragon. I thought that I could do something amazing with that. I wanted to keep this photoshoot on brand as well. Looking through their Instagram they keep their product branding dark and moody. They focus on this as a hard-hitting workout drink that gives you lots of energy. I wanted to show that it can pack a punch.

The Process

To get this shot I set the Reign can on top of a piece of plexiglass that I had previously sprayed the bottom of with black spray paint. I set up my camera on a tripod and got the framing of how I wanted. I set up a Speedlite behind the can with a red gel on it. I made sure it wasn’t visible on camera. I also set up a Speedlight with a Rogue FlashBender in front to light up the can evenly. I then took a spray bottle with water and sprayed the can as well as the plexiglass. I wanted to give the can a nice refreshing feel to it. I then started spraying all around the can while taking pictures. The flash behind the can lit up the water spray perfectly.

The editing

I then took the RAW files into Lightroom. I found the picture that I liked the most and begun editing. I wanted this can to pop. I changed the red so it was more of a red than the lighter red/pinkish that I got in the original RAW picture. Along with the basic edits of this picture I added clarity and clarity to the picture to make it pop even more.